THE REGROUP FOUNDATION AWARENESS PROGRAM

Change the conversation.

Stories, campaigns, classrooms, congregations, and workplaces — a year-round program that makes asking for help thinkable.

Four out of five Americans who need substance-use treatment never receive it — and the barriers are as cultural as they are clinical. The Regroup Awareness Program replaces the old two-character narrative — the rock-bottom addict and the miracle recovery — with a modern one: recovery as a practical, measurable, dignified project that ordinary people run with support. And every touchpoint ends at a door.

Part 1

Awareness is not the goal — help-seeking is

Every activity earns its place by moving someone one step along this chain.

INPUTSIP library · founder & facilitators · partners · funding
ACTIVITIESStories · campaigns · partnerships · education · events
OUTPUTSPeople reached · materials distributed · sessions held
OUTCOMESAttitude shift · help-seeking · program entries
IMPACTMore people in recovery, sooner, with less shame
The Core Narrative

“Recovery is a project, not a confession. It runs on goals you can see, support you can name, and progress you can count — and anyone can start today.”

Part 2

Five audiences, five doors

Each audience gets its own message, its own materials, and its own measure.

Individuals in or near crisis

Recovery is practical and yours to run — belief optional, relapse is data, help is a form away.

Door: Ally · the FOCUS tutorial · 988 / SAMHSA · partner centers

Families & friends

You have a defined role and real tools — not just worry.

Door: family education nights · study guides · support-cadence materials

Communities & congregations

A secular-compatible complement to your care ministry — not a rival to it.

Door: partner toolkits · speaker bureau

Schools & campuses

The substance story and the screen story are the same story — habits, triggers, goals.

Door: digital-wellness presentations · early-intervention materials

Employers & referrers

Recovery-friendly is retention-friendly — here's the playbook.

Door: HR lunch-and-learns · EAP materials · executive briefing
Part 3

The seven program components

Each with its activities, its materials, and the outcomes it owes the program.

1

Regroup Stories

First-person storytelling — the stigma-breaker and the content engine's fuel.

Activities

  • Recruit storytellers from cohorts and partners — always with written consent and an editorial care process
  • Produce each story in three cuts: written feature, 60–90s vertical video, podcast segment
  • Syndicate to partner newsletters, local media, and Recovery Month channels
  • Two live storytelling evenings per year with partner centers

Materials

  • Story intake & consent kit — release forms, interview guide, care checklist
  • Story template pack: written, video shot-list, audio structure
  • “Tell your story” landing page + Ally intake flow

Outcomes & KPIs

  • 12+ stories in year one; 40+ by year three
  • 3+ syndication placements per story
  • Attributed traffic to contact & tutorial doors
  • Storyteller-reported experience survey
2

Recovery Month Anchor Campaign

September, every year — the program's national heartbeat.

Activities

  • Themed campaign across all channels through National Recovery Month
  • Publish the annual “State of Recovery” report — verified statistics, outcomes, and the year's stories
  • Equip every partner with a ready-to-run toolkit two months ahead
  • One flagship event per active market — live podcast taping, community walk, or storytelling night

Materials

  • Campaign toolkit: posters, social templates, email scripts, official-proclamation template
  • State of Recovery report — designed, citable, embargoed to press
  • Partner event-in-a-box kit

Outcomes & KPIs

  • Campaign reach vs. prior September
  • Toolkit downloads & partner participation rate
  • Press placements; report downloads & citations
  • September spike in Ally & contact-form volume
3

Community & Faith Partnerships

A complement to care ministries — never a rival.

Activities

  • Recruit congregations and community orgs as Awareness Partners with a simple MOU
  • Train lay leaders in a 2-hour orientation: the modern narrative, person-first language, when and how to refer
  • Co-host family education nights; provide pulpit & newsletter inserts for awareness weekends
  • Maintain a partner directory — the local map of safe doors

Materials

  • Partner toolkit: orientation deck, referral one-pager, bulletin inserts, poster set
  • MOU + brand-use guidelines
  • Lay-leader orientation curriculum — 2 hours, no license required

Outcomes & KPIs

  • 5 partners in 2026 → 50+ by 2028
  • Lay leaders trained per year
  • Partner-coded referrals
  • Partner retention year over year
4

Schools & Campus Program

Pairing the substance story with the screen story — prevention in the language of habits.

Activities

  • Digital-wellness assemblies and classroom sessions pairing substance awareness with social-media, gaming, and pornography compulsion literacy
  • Campus edition: residence-life training plus a peer-facilitator track
  • Counselor early-intervention referral guide and family-communication scripts
  • Annual student media contest — 60-second stories about habits, goals, and asking for help

Materials

  • Assembly deck + facilitator script — middle, high school, and campus versions
  • Counselor referral guide & parent handout
  • Student media contest kit
  • Digital-wellness FOCUS worksheet — goal-setting for screen habits

Outcomes & KPIs

  • Schools reached & students served per semester
  • Counselor guide adoptions
  • Contest entries and finalist reach
  • Pre/post attitude shift in pilot schools
5

Employers & HR Program

Recovery-friendly is retention-friendly.

Activities

  • Lunch-and-learns for HR teams and managers: recognizing struggle, person-first language, the referral path
  • EAP-compatible materials employers drop into existing benefits communications
  • Pilot a “Recovery-Friendly Workplace” recognition — criteria, self-assessment, annual renewal
  • Recruit employer sponsors for cohorts and Recovery Month

Materials

  • HR lunch-and-learn deck + manager one-pager
  • EAP insert pack — email, intranet, poster
  • Recovery-Friendly Workplace criteria & self-assessment
  • Sponsorship prospectus

Outcomes & KPIs

  • Employer partners enrolled; employees reached
  • EAP pack adoptions
  • Sponsorships closed — cohorts + Recovery Month
  • Recognition pilot participants (2028)
6

Speaker Bureau

The founder's voice first — then a certified bench behind it.

Activities

  • Book Skip Vanderburg for conferences, treatment-industry events, civic groups, and media
  • Certify experienced FOCUS facilitators as bureau speakers with a shared core deck and standards
  • Align the speaking calendar to the awareness observances and market launches
  • Capture every engagement as content — talks become podcast and social material

Materials

  • Core keynote deck — “Modernizing Recovery” — plus a 20-minute civic version
  • Speaker one-sheet, booking page, and standards guide
  • Event follow-up kit — materials table, QR to the tutorial and contact form

Outcomes & KPIs

  • Engagements per quarter & audience size
  • Inbound inquiries attributed to talks
  • Certified bureau speakers by year
  • Content assets captured per engagement
7

Family Education Nights

Free, local, practical — the program's front porch.

Activities

  • Free 90-minute evenings with partner centers and congregations — one practical tool taken home every time
  • Quarterly four-session cycle: Understanding Addiction · The Family's Role · Goals That Hold (FOCUS intro) · When It's Screens, Not Substances
  • Staffed by a facilitator plus, where possible, a Regroup Stories alum
  • Every session closes with the doors: Ally, the helplines, partner intake, the study guides

Materials

  • Four-session facilitator kit built from the study-guide library
  • Family take-home pack — support-cadence card, trigger map, helpline card
  • Host-site checklist and promotion templates

Outcomes & KPIs

  • Sessions held & families served per quarter
  • Return attendance across the cycle
  • Take-home pack distribution
  • Post-session family confidence survey
Part 4

The annual rhythm

The program runs on the calendar the recovery world already keeps.

WhenObservance / BeatRegroup Activity
JanuaryDry JanuaryHabit-reset content wave · FOCUS goal-drafting mini-series · family night cycle begins
AprilAlcohol Awareness MonthEmployer push: lunch-and-learns and EAP pack promotion
MayMental Health Awareness MonthCo-occurring-disorders storytelling · clinician guest arc on the podcast
August 31International Overdose Awareness DayRemembrance-and-hope content · helpline amplification
SeptemberNational Recovery MonthThe anchor campaign: State of Recovery report, flagship events, partner toolkits
Oct – NovBack-to-school & digital wellness seasonSchools program tour · screen-habit family nights
Year-roundWeekly / quarterlyPodcast & social engine weekly · speaker bureau monthly · partner onboarding quarterly
Part 5

Outcomes & measurement

Outputs prove activity; outcomes prove the theory of change. Both get counted — measurement is the program's own FOCUS Check.

LevelMeasuresInstrument & Cadence
ReachPeople reached, materials distributed, sessions held, stories published, partners activeComponent dashboards · monthly
EngagementAlly conversations, tutorial completions, newsletter growth, toolkit downloads, podcast listensSite + platform analytics · monthly
AttitudesStigma and help-seeking attitude shift3-question pre/post micro-surveys at events · per event
ActionContact-form inquiries, helpline referrals surfaced, partner-coded referrals, course enrollmentsAttribution codes + CRM · monthly
ImpactProgram entries and 90-day arc completions across the licensed networkFOCUS outcome data via license clause · quarterly
Part 6

Language standards

One narrative, five audiences, zero shame.

Always

  • Person-first language: “a person with a substance use disorder”
  • “Relapse is data” — recurrence framed as information, never failure
  • “Belief optional” — respectful of faith paths, never dismissive
  • Crisis resources first: 988 and SAMHSA 1-800-662-HELP on every material
  • Consent-first storytelling with right-to-withdraw

Never

  • “Addict,” “junkie,” “abuser,” “clean/dirty”
  • Shame framing, rock-bottom mythology, scare imagery
  • Punching down at 12-Step or faith communities
  • Medical or treatment-outcome claims the evidence base can't back
  • Using anyone's story — including cohort data — without written consent

Open a door with us.

Bring the Awareness Program to your congregation, school, workplace, or center — or tell your story and become part of the narrative that replaces the old one.

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Need help right now? SAMHSA National Helpline 1-800-662-HELP (4357), free & confidential, 24/7  ·  Call or text 988  ·  Emergencies: 911
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